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SAFE the environment

 

 

Quality of products


At SAFE Apparel we aim to deliver the best possible quality products. You should be able to wear your SAFE gear anytime, as often as you want maintaining it’s quality. In the proces of selecting the items we look at the fit of an item, quality of the fabric and last but not least...


SAFEXSUSAN Collaboration

We’ve teamed up with our dear friends at Who’s Susan, an Amsterdam based house label, to bring you a special collaboration. As we are both fascinated by any form of art, including music, it seems nothing but logical to put SAFE and Who’s Susan in a blender and see what comes out. We’ve come up with some fresh new clothes and a piece of vinyl as well. Together we curated an EP by combining the musical vision of SAFE and the electronic vibes of Who’s Susan. The EP is a mixture...


Better Safe Than Sorry Collection Launch Party Pics

Thanks everyone for a brilliant evening! 

Special thanks to our friends GHQST ( Quincy Ofosu), Jay-Way and Yung Internet for performing!

And thanks to OPIVM & Yung Belezen, Young Boy Boris and Yung Klimrek for the tunes!

Stay SAFE

Photos by Hanna Eenhoorn


SAFE Apparel 2016 S/S Better Safe Than Sorry Collection Lookbook

Production: Bas van Berkel
Photography: Hanna Eenhoorn
Styling:  Elvis Osawe
Models: Jochem SchoutJonathan BeekIscha Strok
Special thanks to: FUSE Communication (glasses), Kaan Nails & Quincy Ofosu


interview and photoshoot with ghqst 2015

Quincy Ofosu / GHQST

This 19 year-old rapper has a lot to say and a lot of love to give. He is a gentle and honest guy. He seems to take his relationships with friends and other people seriously, as much as he does his music. “Music is timeless and it’s a beautiful thing that in ten years people can still listen to what you created today.”

He understands his role in motivating other young people to do what they love; he is conscious of his existence and says he is an open-minded person, which...