SAFE Apparel 2019 Who's Safe Susan Collection Lookbook

SAFE Apparel 2019  Who's Safe Susan Collection Lookbook

Production: Bas van Berkel & Frits van Liempt
Photography: Joris Maatman
Styling: Bas van Berkel
Models: Abel MellemaBettina Eleanor
Special thanks to: RadioRadio, Who's Susan


SAFE the environment



Quality of products

At SAFE Apparel we aim to deliver the best possible quality products. You should be able to wear your SAFE gear anytime, as often as you want maintaining it’s quality. In the proces of selecting the items we look at the fit of an item, quality of the fabric and last but not least...

SAFEXSUSAN Collaboration

We’ve teamed up with our dear friends at Who’s Susan, an Amsterdam based house label, to bring you a special collaboration. As we are both fascinated by any form of art, including music, it seems nothing but logical to put SAFE and Who’s Susan in a blender and see what comes out. We’ve come up with some fresh new clothes and a piece of vinyl as well. Together we curated an EP by combining the musical vision of SAFE and the electronic vibes of Who’s Susan. The EP is a mixture...

Better Safe Than Sorry Collection Launch Party Pics

Thanks everyone for a brilliant evening! 

Special thanks to our friends GHQST ( Quincy Ofosu), Jay-Way and Yung Internet for performing!

And thanks to OPIVM & Yung Belezen, Young Boy Boris and Yung Klimrek for the tunes!


Photos by Hanna Eenhoorn

SAFE Apparel 2016 S/S Better Safe Than Sorry Collection Lookbook

Production: Bas van Berkel
Photography: Hanna Eenhoorn
Styling:  Elvis Osawe
Models: Jochem SchoutJonathan BeekIscha Strok
Special thanks to: FUSE Communication (glasses), Kaan Nails & Quincy Ofosu